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Simms G4 Guide Stockingfoot Receives Gray’s Best Award - January 2008

Simms Fishing Products announced that its G4 Guide Stockingfoots have been awarded the prestigious Gray’s Best Award for 2008. This award recognizes the quality, innovation, design and overall functionality of Simms’ premier fishing wader.

Gray’s Sporting Journal, now entering its 38th year of publication, is the foremost sporting journal that embodies the sporting life. Readers of Gray’s have come to expect quality, honesty and integrity. Each year the editors of Gray’s Sporting Journal rigorously field test hundreds of pieces of gear for several months. Final endorsements go to a few pieces of gear that have innovative craftsmanship and whose construction reflect those same values that are core to the Gray’s name.

“We are very proud to be recognized for the innovation, design and craftsmanship that went into the G4 Guide Stockingfoots,” comments Simms President K.C. Walsh. “Simms is committed to making the highest-quality, most durable gear for anglers to wear fishing, and the G4 Guide wader truly embodies this quest.”

Simms Fishing Products introduced the first breathable wader in 1993, beginning a key partnership with W.L. Gore & Associates, Inc. Nearly 15 years later, wader technology has evolved significantly. Introduced in 2007, the Simms G4 Guide Stockingfoots feature GORE-TEX® Pro Shell fabric, the most advanced durably waterproof/breathable fabric technology available today. The patented front and back leg seam construction offers enhanced articulation, comfort and durability. Also setting the G4 Guide in a league of its own, the YKK® Aquaseal® waterproof center-front zipper offers unprecedented convenience to anglers. Additional features include an adjustable stretch spacer mesh suspender system, stretch Schoeller® chest pockets, fleece-lined hand warmer pockets, 4mm high-density anatomically correct neoprene stockingfeet and an adjustable, removable Simms neoprene wading belt system. The G4 Guide Stockingfoot is available in 12 stock sizes and can be customized with a bootfoot through Simms’ one-of-a-kind Custom Shop Program.

Complete details on the Gray’s Best 2008 can be found in the Gray’s Sporting Journal, 2008 Expeditions & Guides Annual (Volume Thirty-Two, Issue 7).

Simms Fishing Products & The Drake Magazine Flyfishing Photo Gallery Raises Money for Wild Steelhead Coalition - September 2007

Simms Fishing Products and The Drake Magazine recently presented the inaugural Flyfishing Photo Gallery at the 2007 FlyFishing Retailer World Trade Expo, raising nearly $5,000 for the Wild Steelhead Coalition. The effort was made possible through the generous donation of works from professional photographers from across the country.

The Simms Fishing Products/Drake Magazine Flyfishing Photo Gallery displayed some of the finest flyfishing photography throughout the three-day FlyFishing Retailer World Trade Expo at the Colorado Convention Center in Denver, Colorado, September 16-18, 2007. The photos were auctioned off to individuals and companies through a silent auction with all proceeds going to the Wild Steelhead Coalition.

Over harvest, habitat degradation, poor hatchery practices, construction of impassable barriers to migration and misguided management strategies have contributed significantly to the decline, and in some cases extinction, of wild fish runs. The Wild Steelhead Coalition is an organization dedicated to increasing the return of wild steelhead to the waters and rivers of the Pacific Northwest.

Simms Fishing Products and The Drake Magazine would like to thank each of the twenty following photographers for their gracious gift that will help support the legacy of the wild steelhead: Andy Anderson, Dan Armstrong, R. Valentine Atkinson, Barry and Cathy Beck, Kevin Birznieks, Tosh Brown, Denver Bryan, Pat Ford, Brian Grossenbacher, Jason Jagger, Mark Lance, Paolo Marchesi, Tom Montgomery, Brian O’Keefe, Tim Pask, Tim Romano, Daniel Root, John Sherman, Liz Steketee and Ken Takata.

Simms Announces Spring 2008 New Product Line Up - August 2007

Simms Fishing Products has announced its spring 2008 new product offering. Simms’ new product line reflects its ongoing commitment to providing the most technically advanced and dependable fly fishing gear on the market.

"Simms is a fishing company. Most of our staff is comprised of serious fly fishers who know the goal of committed anglers is to be on the water as long and as often as possible," remarked Simms President, K.C. Walsh. "We are passionate about meeting that objective with the most innovative and highest performing products at a broad range of price points."

The new Simms product line will offer key developments in several categories:

• GORE-TEX® Pro Shell Fabric Technology – 2008 marks the 15th anniversary of Simms’ partnership with W.L. Gore & Associates, a relationship that began with the first breathable wader in the US. In 2008, Simms is proud to introduce the next generation in GORE-TEX® fabric technology to fishing products with GORE-TEX® Pro Shell fabric, which utilizes the Gore™ Micro Grid Backer fabric to greatly enhance the comfort and performance of waders and outerwear. Simms’ Guide Series of waders, including the all-new G4 Pro, G3 Guide and G3 Guide Convertible pant, will feature GORE-TEX® Pro Shell fabric, as will the G4 Pro Jacket – the latest advancement in Simms outerwear.

• Footwear innovations – Simms is bringing out four new boot styles in 2008. This new line of wading boots will be lighter in weight with significant advancements in durability, comfort and fit. Several of the new boots will feature a high abrasion-resistant mesh from Schoeller® for exceptional toughness and ease in cleaning.

• More 3XDRY® clothing – Simms will continue to lead the charge in technical, sun-protective fishing apparel with its most comprehensive offering ever – including new fabrics, colors and styles – most of which feature 3XDRY® (3 times dry), an advanced fabric technology that manages moisture for maximum comfort while fishing.

• New baselayer program – Simms remains committed to developing technically advanced layering products that enhance the performance of GORE-TEX® fishing waders. The 2008 program will include new competitive price points and styles, including the WaderWick™ Crew Top and Bottom featuring VisaEndurance® fabric technology, the finest antimicrobial and wicking technology in available for use in baselayer.

• New women’s products – In response to the requests of serious female anglers, Simms is introducing a collection of women’s 3XDRY® technical fishing apparel. These products will be complemented by a Women’s GORE-TEX® Jacket – debuting GORE-TEX® Soft Shell fabric – and an all-new Women’s GORE-TEX® wader, which will be offered in an unprecedented 13 stock sizes.