Bruce Chard

Fly Fishing Guide - Sugarloaf Key, FL
    Sugarloaf Key, FL
    Florida Keys
    Bruce Chard

         Captain Bruce's love and commitment to the sport of fly fishing is shown in his accomplishments within the fly fishing industry. Since becoming addicted to fly fishing in his teens, Bruce knew what his career was going to be right out of high school and didn't waste any time after graduating by promptly starting his fly fishing guiding business in the Florida Keys. Bruce has since been a full time Florida Keys fly fishing flats guide gaining over 25 years of experience and counting. Specializing in sight fishing for bonefish, tarpon and permit Bruce has not only become one of the most sought after fly fishing guides in all the Florida Keys but also one of the top salt water fly casting instructors in the industry.
          At a very young age of 23, Bruce worked hard to become a certified International Federation of Fly Fishers Master Fly Casting Instructor. Chard then started what has become one of the most popular international salt water fly fishing schools in the industry. Locations of Bruce's schools include popular salt water fly fishing destinations within Belize, Mexico, Guatemala, the Bahamas and the Florida Keys.
          "There is a reason why Simms products are as good as they are. Because they have to be. Any outdoor sport is demanding but when it comes to ever changing fishing and weather conditions, to stay in the game, you need to have the confidence that the gear you are using can handle anything you through at it."



  • IFFF Master Certified Fly Casting Instructor

  • Previous American Fly Fishing Trade Association Board Member – AFFTA

  • Featured Angler in the full length fly fishing film "RISE" by Confluence Films

  • Fly Fisherman Magazine Salt Water Contributor

  • Has been featured on the cover of 18 different high profile fly fishing magazines

  • Over 24 custom Chard fly patterns with Riverborn fly company

Bruce Chard's Gear

  • Vapor Elite Rain Jacket

  • Vapor Elite Rain Pants

  • ProDry Fishing Jacket

  • ProDry Fishing Bib

  • Simms Challenger Boat Shoes

  • ZipIt II Flats Booties

  • ColdWeather Pants

  • SunGaiter

  • SunSleeve

  • Dry Creek Duffel - Small

  • Bounty Hunter 100 Roller