Simms Press Releases

Simms and Jeff Currier Join Forces

Company Signs Globetrotting Angler, Artist and Author.

BOZEMAN, Mont. (November 20, 2014) – Jeff Currier has traveled the globe searching for fish and is regarded as one of the world's most accomplished anglers.  Now Simms Fishing Products has jumped in to help in his quest.

Simms is supporting Currier and his circuit of over 30 annual speaking engagements across the US where he recounts his global angling adventures to eager audiences. Currier will also utilize the Bozeman-based company's wide array of apparel on his fishing adventures and provide valued product feedback. 

Currier’s experience in the fly fishing industry started with a 20+ year tenure at Jack Dennis Sports in Jackson, Wyoming — a shop he helped drive to international recognition.  Currier also worked as a fishing guide in Wyoming and Yellowstone National Park for a decade before settling on his quest to pursue the world's most elusive fish.  To date, Currier has caught over 300 different species on fly.”

Currier’s fishing career has meshed well with his artistic passions.  His artwork has earned international acclaim and has been featured in Simms Artist Series t-shirts.  He also has authored numerous books including, Currier's Quick and Easy Guide to Warmwater Fly Fishing and Currier's Quick and Easy Guide to Saltwater Fly Fishing. 

“Jeff Currier's passion for exploring the world's waters and preserving critical habitat is second-to-none," says K.C. Walsh, Simms President.  “Everyone is excited that Jeff has joined the Simms family and his benefit to our company will be immense.

"I have worked with the team at Simms for years on a multitude of projects, but to officially join the team and work with them on a consistent basis is a truly an honor," says Currier.  "I am excited to represent them as I continue to pursue unique fishing locales worldwide."                       

About Jeff Currier:

Jeff Currier has been fly fishing the world for over 40 years. His adventures have taken him to more than 50 countries on six continents resulting in more than 300 fly caught species and counting. His angling resume makes him one of the foremost authorities in fly fishing. Wherever he goes, Currier brings a sense of humor, enthusiasm, approachability and plenty of experience.  For more information, visit www.jeffcurrier.com.

Contact Information

Rich Hohne, Brand Communications Manager

Simms Fishing Products

P O Box 3645 | Bozeman, MT 59772-3645

177 Garden Drive | Bozeman, MT 59718

General Inquiries: 1-406-922-1243 | [email protected]

twitter.com/simmsfishing

facebook.com/simmsfishing