---

SIMMS River Camo: Success Goes To The Unseen

River Camo uses mother nature’s own mathematical signature in every step of the design process. Using theories like fractal math, chaos math, and The Golden Mean, this unique fish camo pattern is able to distort the fish’s ability to detect shape and movement, offering anglers an edge at beating detection.

  • Strong breakup with both large and small shape distortion that works at any distance.
  • Shape and distortion influenced by the river environment and the way water manipulates light.
  • Color palette tuned for the river environment and fish’s ability to see and perceive color.