Here in Bozeman, Montana, we are privileged to have more than a few of the nation’s finest and picturesque rivers flowing right through our backyard. These iconic waterways and their native populations of trout attract anglers from around the globe, which in turn, supports a thriving community of guides and specialty retailers.

Bozeman isn’t unique – nor is the state of our waters. Despite celebrating several key victories in favor of protecting our waters during 2016, the truth is, many of our country’s most prized and beloved watersheds remain under great threat. Sadly — the question of whether or not we will be able to fish these rivers in perpetuity has become very real.

The time to take action is now. As of 2017, Simms is more committed than ever to do our part and help #saveourwater.

Simms will be honoring and supporting iconic rivers and river systems as part of our 2017 River T-Shirt Series. Starting in March, limited edition T-shirts will be available at your local retailer and online at, proceeds of which will help organizations trying to protect these precious waterways.

Call it a New Year’s Resolution, a promise or a pledge – we consider it our obligation to do the right thing. We invite you to join us in the fight to protect the waters that have become so vital to our communities, our livelihoods and to our souls.

Here’s to laying the groundwork for healthy fisheries in 2017.