Human skin is a superorgan for the ages. It houses more than 3 trillion pores. It protects you from pathogens and water loss. And it insulates, temperature regulates, and provides a sounding board for myriad sensations. From the pain of a rough burn, prick of a hook, to the pleasure of an epic backrub—when your skin speaks, you listen.
Skin is genius, but it’s also under constant threat from the sun. According to the Skin Cancer Foundation more people have had skin cancer than all other cancers combined. In addition, one in five Americans—potentially you or a fishing buddy—will develop skin cancer over the course of a lifetime. That’s why Simms has partnered with the Skin Cancer Foundation to increase awareness by educating anglers on prevention practices.
In addition, Simms’ COR3™ lineup of technical apparel offers UPF-rated protection built to stymie skin cancer fears from the one-last-cast equation. UPF stands for Ultraviolet Protection Factor. It indicates how much of the sun's harmful UV radiation is absorbed. Fabrics receiving a rating of 30 or higher offer very good to excellent protection.
Prolonging time on the water, under the sun, is an imperative stitched into all Simms’ UPF-rated, COR3 collections. Think of it as a second skin and enhanced armor for your superorgan within.
