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new color Willow Walleye tech-hoody-artist

Men's Tech Hoody - Artist Series

Discounted Price $60.00
new color 14374-1398-M-S-GUIDE-PANT-Flatlay-S26-Front Bistre

Men's Guide Fishing Pants

Discounted Price $120.00
new color M's Skiff Shorts Flatlay  Bistre Storm -rollover

Men's Skiff Shorts

Discounted Price $80.00
new color Redfish Tail

Single Haul Cap

Sale Price $30.00 $40
new color Burnished Clay 12226-1252-Trout-Icon-Trucker-Tabletop-F25-Front Stonefly

Trout Icon Trucker Hat

Discounted Price $40.00
new color 14375-1398-M-S-GUIDE-SHORT-Flatlay-S26-Front Bistre 14375-302-Guide-Short-Mannequin-S25-Front_52c228d9-66c5-4ae4-972f-67f1e04d5454 Loden

Men's Guide Shorts

Discounted Price $100.00
new color 14440-1399-M-S-GUIDE-SHIRT-Pinboard-S26-Front Sepia

Men's Guide Fishing Shirt

Discounted Price $120.00
new color 13682-1274-M-S-BUGSTOPPER-SOLARFLEX-HOODY-Pinboard-S26-Front Loden Heather ms-bugstopper-r-solarflex-r-hoodie-s25

Men's Bugstopper® SolarFlex® Hoody

Discounted Price $100.00
new Hopper Head Heather Earthenware

Double Haul Icon Trucker

Discounted Price $40.00
new color 13665-1235-W-S-BUGSTOPPER-JOGGER-Flatlay-S26-Front Dolomite 13665-1034-BugStopper-Jogger-Model-S24-Front

Women's Bugstopper® Jogger

Discounted Price $130.00
new Sepia RounderBlack

Double Haul Trucker

Discounted Price $40.00
new color M's Bugstopper® Superlight Pant Flatlay  Shale 13944-1211-Bugstopper-Superlight-Pant-Model-S24-Front

Men's Bugstopper® Superlight Pant

Sale Price $97.50 $130
new color 14037-1459-DOUBLE-HAUL-CAP-Tabletop-S26-Front Gemini Trout 14037-1458-DOUBLE-HAUL-CAP-Tabletop-S26-Front Burnished Clay Nomad Fish

Double Haul Cap

Discounted Price $40.00
new color 14022-1426-DOUBLE-HAUL-ROPE-CAP-Tabletop-S26-Front Tahitian Pearl 14022-1167-DOUBLE-HAUL-ROPE-CAP-Tabletop-S26-Front Albacore

Double Haul Rope Cap

Discounted Price $40.00
new color Steel Blue ms-simms-challenger-solar-crew-s25 -rollover

Men's Simms Challenger Solar Crew

Discounted Price $60.00
new color Pale Pine Bimini Stone Cold Check

Men's Stone Cold LS Shirt

Discounted Price $120.00
new color 13487-1384-M-S-BRACKETT-LS-SHIRT-Pinboard-S26-Front Pale Pine Brackett

Men's Brackett LS Shirt

Discounted Price $100.00
new color 13927-1445-W-S-SIMMS-CHALLENGER-SOLAR-HOODY-Pinboard-S26-Front Geo Grayling 13927-1444-W-S-SIMMS-CHALLENGER-SOLAR-HOODY-Pinboard-S26-Front Geo Tallow

Women's Simms Challenger Solar Hoody

Discounted Price $70.00

Men's Latitude Hoody

Discounted Price $140.00

Men's Latitude BiComp Bottom

Discounted Price $140.00

Showing 20 of 41 Products

New Colors

The New Colors collection at Simms Fishing offers anglers a fresh palette of updated hues across a broad range of our most popular product categories. This collection includes colorful new options in beanies, caps and trucker hats, deck shoes and boots, fleece and softshell outerwear, hoodies, long and short sleeve shirts, and pants. Designed to combine the trademark Simms quality and performance with a renewed style, these new colors allow for personal expression while maintaining the technical features anglers rely on for sun protection, durability, comfort, and all-day wearability. Whether upgrading gear for a new season or adding a splash of color to an existing kit, the New Colors collection refreshes essential fishing apparel and footwear with vibrant, versatile options.