You get one life, fish it well

Our Mission is to Inspire the world to fish.

Since 1980, we’ve done just that by reimagining what’s possible. We used our hands to craft groundbreaking gear that’s built to fish harder and go farther. And as fishing has advanced, so too have we, into a state-of-the-art design and manufacturing hub, where innovators converge in Bozeman, Montana to form a diverse, creative family.

These creators see the world differently, through a lens of mud-flecked windshields, salt-mottled glasses, tent doors opened to wild, illuminating expanses. Those views solidify our commitment to evolve and solve for the sake of doing what we love.

Angler in surf

Simms is where premier product executions align with our compassion for others. We prioritize people, our business partners, and a fishing culture that hinges on robust fisheries.

These elements are all interconnected. And as we grow, it’s vital that we stay connected and give back. So we show up, we challenge the status quo, we push for positive impact, and we hold ourselves accountable to higher standards.

It’s a chosen path towards a simple conclusion: a life well fished. Which for us, means gear designed well. And lives lived well.

Read story on Right Angle footbed technology

Design Innovation

Simms Right Angle® Footbed is engineered to promote ideal foot alignment for supreme comfort on and off the water.

Watch film on US Veteran teaching at risk youth how to fish

Conservation & Charity

Navy veteran Chad Brown created Soul River, to connect inner-city youth & U.S. Military veterans, teaching both the importance of the natural world to mental health.

Jeff Currier, Professional trout bum

Fish Stories

He’s tallied over 350 fly-caught species, professsional trout bum, Jeff Currier, shows us that sometimes, the road less traveled is the most rewarding road to choose.