Our Mission is to Inspire the world to fish.
Since 1980, we’ve done just that by reimagining what’s possible. We used our hands to craft groundbreaking gear that’s built to fish harder and go farther. And as fishing has advanced, so too have we, into a state-of-the-art design and manufacturing hub, where innovators converge in Bozeman, Montana to form a diverse, creative family.
These creators see the world differently, through a lens of mud-flecked windshields, salt-mottled glasses, tent doors opened to wild, illuminating expanses. Those views solidify our commitment to evolve and solve for the sake of doing what we love.