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Why it's important to conserve Squamish Bull Trout

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Dead on the Water
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Dead On The Water

Somewhere between the river and the rhythm, between the cast...

Marlin in water

Destination: Baja

Destination: Baja Watch the full film on YouTube now. In B...

Brandon Palaniuk Tournament Win

Destination: Podium

For the best in the game, the destination and end goal are ofte...

Abaco Article Bonefish

Destination: Abaco

Destination: Abaco Abaco isn’t just another stop on the map —...

Skeena Featured Image

Destination: Skeena

Destination: Skeena Steelheading on the Skeena is more than f...

Wolves of the River

Wolves of the River

Wolves of the River - A Bull Trout Film Just an hour north of...

88 Stories
Easton Fothergill Prepares to Release a Solid Smallmouth Easton Fothergill Prepares to Release a Solid Smallmouth

Remember this Name — Easton Fothergill
Mar 13, 2024
G4Z Launch Party Cover G4Z Launch Party Cover

G4 In Store
Feb 21, 2024
Hook More Permit? Hook More Permit?

Hook More Permit?
Mar 4, 2024
Fly Shop Tour Season 2 Fly Shop Tour Season 2

Fly Shop Tour Season 2
Mar 7, 2024
Alaska's D-1 Lands Alaska's D-1 Lands

Alaska's D-1 Lands
Feb 5, 2024
2024 Consumer Choice Awards 2024 Consumer Choice Awards

2024 Consumer Choice Awards
Feb 15, 2024
Introducing Simms' All-New Pursuit Shoe Introducing Simms' All-New Pursuit Shoe

Introducing Simms' All-New Pursuit Shoe
Feb 5, 2024
Under the Hood of the All-New G4 Pro Jacket Under the Hood of the All-New G4 Pro Jacket

Under the Hood of the All-New G4 Pro Jacket
Feb 14, 2024
Self guided cover placeholder Self guided cover placeholder

Self-Guided
Jan 9, 2024
Simms Launches Spring 2024 Simms Launches Spring 2024

Simms Launches Spring 2024
Jan 18, 2024
The Next Evolution of G4 Has Arrived The Next Evolution of G4 Has Arrived

The Next Evolution of G4 Has Arrived
Jan 4, 2024
BP Feature Image BP Feature Image

An Elite Offseason: Brandon Palaniuk
Dec 27, 2023
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Vivid Dreams
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Showing 12 of 88 Stories

Our Story

For more than three decades, Simms has set the standard in waders, footwear, outerwear, and sportswear — gear designed and developed to help anglers maximize every second they spend on the water. You Get One Life. Fish It Well.