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An American Beauty - New Drop

Limited Edition Roses Collection

Ramble In The Sunshine

Keep your head in the cloud and sunshine at bay with Simms’ limited-edition GD SolarTech collection.

Pulled By The Current. Carried By The Sound.

Fishing and music both have a way of pulling you in, setting you adrift, and leaving you somewhere entirely different than where you started. The Grateful Dead has long been the soundtrack to that journey, twisting, turning, and flowing like a river.

UPF 30+ Sun Shirts

Our Story

For more than three decades, Simms has set the standard in waders, footwear, outerwear, and sportswear — gear designed and developed to help anglers maximize every second they spend on the water. You Get One Life. Fish It Well.

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