New Arrivals
Featured New Colors
Featured Stories on The Plug Blog
Meet Your Maker Giveaway
Launching at the Denver Fly Fishing Show, we're proud to introd...
Introducing Simms X Sealskinz
Cold, wet, splashy conditions have a way of cutting days short....
How One Instagram Follow Led To Fishing, Community, and The Klamath
Photos and words from Brian Mulvey, one of the expeditioners on...
Protecting the Headwaters: Why Roadless Areas Matter
For us, everything starts with water. From the clear, cold stre...
Life Since Left Field: Catching Up with The Crew Behind the Film
Watch Left Field Now on YouTube! It’s been over a year sin...
It's What's On The Inside That Counts
Fish harder and stay out longer with layering solutions enginee...
Rivers Always Meet the Sea: A Conversation with Monte Burke
When I caught up with Monte Burke, he was walking the beaches o...
Introducing An American Beauty — The All-New GD Guide Wader
Over the past 20+ years, the G3 Guide Wader has earned its stri...
Dead On The Water
Somewhere between the river and the rhythm, between the cast...
A Connection Deeper than Sound
Follow Simms Fishing on Spotify On paper, fishing and music d...
A Retailers Perspective: The All-New Flyweight Boot w/ WorldCast Anglers
When it comes to trusted voices in fishing, trust your local sh...
Introducing The Baja Kit
In Baja, the water doesn’t sit still — and neither do the oppor...
Inside Trout Unlimited Expeditions
This summer, Trout Unlimited will be offering the second summer...
Introducing the All-New Flyweight Packable Wader
Fishing isn’t something you always plan. It’s something that ca...
Meet Your Maker: Simms Production Supervisor, Kyle Dresser
At Simms, every wader that leaves our Bozeman, Montana facility...
Steelhead and Chukar in Idaho’s Salmon River Canyon
5 Days of Steelhead and Chukar in Idaho’s Salmon River Canyon ...
Inside the Mind of Easton Fothergill
Winning the Bassmaster Classic is arguably the pinnacle of prof...
Simms Pro, Easton Fothergill Wins the 2025 Bassmaster Classic
A year ago, we told you to remember his name. Now, Easton Fothe...
Chasing Trophies: Inside the Early Season Grind
Winning isn’t just a goal for Brandon Palaniuk—it’s the standar...
Clean Water Faces Challenges from Every Angle
As we start off March, there’s no shortage of critical water qu...
Q&A with The Flats Phantom
Some guides put you on fish. Others have the ability to make yo...
Simms Unveils Spring 2025
Simms is proud to announce the launch of its Spring 2025 collec...
Simms Presents: VISIBILITY
In VISIBILITY, steelhead legend Lael Paul Johnson and filmmaker...
Distinctly Montana Giveaway
Want to lock in your chance to win? All you have to do is click...
BTT Gears Up for Bonefish Spawning Season in the Bahamas
Bonefish & Tarpon Trust (BTT) will focus its bonefish resea...
Extend the Life of the Unsung Hero of Fishing Gear
Many aspects contribute to a great day on the water. The scener...
What's Your Next Simms Wader?
For decades, Simms has designed, developed, and built the world...
Introducing the All-New Tailwind Collection
Is preparing and packing for a trip really half the fun? For ...
Fly Fishing with Legends in Patagonia
You’ve likely seen or heard of Joseph Evans, a full-time season...
INK - Fishing the "Squid Hatch" For Striped Bass
In early summer off Cape Cod, squid become present in massive n...
