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2026-06-30

The Ultimate Hoody for the Heat

Stone Cold Hoody Blog Cover Image Stone Cold Hoody Blog Cover Image

It's one thing to fish all day in 65-degree weather. It's another when sweat starts dripping before the sun is even close to its peak. 

 

The real test comes when the sun is pinned overhead, humidity hangs heavy in the air, and the only breeze comes from getting up on plane and running to the next spot. Those are the days when bass bury themselves under docks, trout slide into skinny, oxygen-rich riffles, and tarpon lazily cruise beneath a surface that shimmers like hot grease in an iron skillet. 

 

 

The fish don't care how hot it is. You shouldn't have to either. 

 

That's exactly why we built the Stone Cold Hoody. 

 

This isn't another sun hoody. It's built with brrr°® Triple Effect cooling technology that feels cool the moment you pull it on—and keeps working long after the day heats up. brrr° technology has three unique cooling effects buit into the fabric itself that work together to immediately and continually reduce the temperature of your skin. 1) Natural cooling minerals in the yarn provide an immediate and continuous cooling effect. 2) Active wicking moves moisture away for nonstop comfort. 3) The fabric dries rapidly so you don't have that hot, clamy feeling even on the most humid of days.

 

The Stone Cold fabric is lightweight, breathable, and just stretchy enough to move naturally through a cast, a climb over the gunwale, or another mile down the bank. No heavy, clingy feeling. No fighting your shirt when you're already fighting the weather. 

 

The details matter, too. A three-panel hood stays put when the afternoon wind kicks up while providing additional coverage from the sun. Extended sleeves, envelope thumbholes, and a high-neck design protect the places that burn first, while UPF 30+ handles the long hours of full exposure. 

 

Whether you're drifting foam through fast August trout water, skipping docks on a southern reservoir, or watching a string of laid-up tarpon slide across the flat, the goal stays the same: keep fishing. 

 

 

Because the hottest days have a habit of producing some of the best ones. 

 

The Stone Cold Hoody was built for anglers who fish through relentless heat. For guides who don't get to pick the forecast. For bass anglers chasing one more fish before dark. For flats anglers who know the next shot might be the one they've been waiting on all day. 

 

When the heat settles in, this is the shirt you'll be glad you put on. 

 

Because quitting early has never caught many fish. 

The All-New

Stone Cold Hoody

Built with brrr°® Triple Effect cooling technology that feels cool the moment you pull it on.

Men's Stone Cold Hoody

Discounted Price $100.00

Women's Stone Cold Hoody

Discounted Price $100.00